Project:

Weet-Bix Stat Attack

Client: Sanitarium NZ

Involvement: Concept creative, graphic design, artwork, print procurement and manufacture, distribution and logistics.

Challenge

Bring the client’s below-the-line agency’s in-store product display concept to life. The design incorporates multiple parts to create a hero product display including:

Giant 3D Weet-Bix pack
Cut-out layered elements creating visual depth and drama to the front of pack
Full size poster for rear of display
Branded product display units

Deliverables

Execute a campaign joining two of NZ’s most loved Brands ‘all blacks’ and Weet-Bix, across an all stores, nationwide launch
Working with our suppliers we created a display that could be transported, built and installed on-site by the client’s sales reps

Outcome

Well timed with the start of rugby season in NZ, Sanitarium saw a huge uplift in sales as kiwi kids and adults alike flocked to their childhood favorite to take part in the collectibles fun and play ‘top trumps’ with the new generation of stat cards for their favourite players of history and the current teams.

BACK TO OUR CASE STUDIES