About Us
The business was founded in 1987 by two retail industry experts (a senior FMCG marketing director, and an industry print and packaging specialist) who saw a gap in the market.
Their goal was to provide premium services to sales and marketing teams, to help them to execute projects more efficiently and to a higher standard, with better results for their business. Over the years our services have grown, and a strong, highly customer-needs-focused business was built around that industry knowledge and client focus.
Brothers, Kerry and Mitchell Whitehouse bought the business in early 2021, bringing with them a passion for people.
Growing people and their careers to be more fulfilled has become a cornerstone of BrandSpec. The team has continued to invest in the business, systems, resources, and people to improve our offering and service to clients.
With ‘customer needs’ at the forefront, we develop software, services, and products to enable sales teams, marketers, and brand owners to make their products and services more visible in the market. With the BrandSpec Army on their side, our customers can get greater ROI and results from their limited marketing resources by engaging our end-to-end services.
Our Team
We’re passionate about our people. We couldn’t do what we do without our talented and experienced team. Meet the Brand Army who celebrate your wins as much as you do.
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Mitchell takes the lead in business development and marketing. He invests his time in meeting new clients and developing new products, services, and software. Mitchell is an advocate for mentoring and is passionate about seeing people grow personally and professionally.
Outside of work he’s happiest when spending quality time with his wife and daughter, while enjoying good food and good company.
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Ken ensures the smooth management of events, deliveries, collections, delivery of product activations and client assets, including maintenance.
He enjoys working with an enthusiastic and knowledgeable team and having a happy customer at the end of the day.
Outside of work he likes to spend time with family, and travel whenever possible. Ken’s passion for ‘anything automotive’ means you’ll also find him restoring cars, dabbling in freelance motoring journalism and driving his simulator, league racing with people around the world.
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Dorothy delivers exceptional account management, backed by logistics expertise, with a strong focus on building meaningful relationships. She’s passionate about seeing her clients win and strives to bring clients' visions to life, ensuring their brands are launched seamlessly into the market. Dorothy thrives on making things happen, removing roadblocks and easing pressures to help people shine in their respective industries.
Outside of work Dorothy can be found spending time with family, thrift shopping for a new project or watching the latest movies. She also loves to experiment in the kitchen with trending TikTok recipes and hunting down the latest pastry hotspots around Melbourne, where she’s based.
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Leilani supports distributions and helps clients to navigate Mobilisar. She also provides executive assistant support to directors Mitchell and Kerry, and acts as an essential point of contact between the ops and client teams.
Leilani is passionate about achieving customer satisfaction, and ensuring her team works cohesively to guarantee deliverables are met on time.
Outside of work Leilani loves coffee, trying culturally diverse food, enjoying arts and crafts, spending quality time with friends and family, and mentoring students in their NCEA years.
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Shyla leads the BrandSpec support team, providing essential support for everything from distributions to Mobilisar queries. She enjoys understanding the inner workings of big brand names and assisting them to put their promotions and campaigns together.
Outside of work Shyla likes listening to music and spending time with family. She also loves spontaneous trips, like a last-minute shopping or beach trip with friends.
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Shiela supports the BrandSpec team with everything admin-related, including helping clients with their enquiries. She’s passionate about customer service and strives to ensure every client interaction is a good one, by having an eye for detail, staying organised and always finding a solution.
Outside of work Shiela looks forward to spending quiet weekends with her husband and enjoys baking delicious cakes, muffins and cookies to share with her family.
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Nikkita is responsible for managing daily expenses and income. She enjoys the attention to detail it takes to keep things accurate and reliable in financial tasks.
Outside of work she’s passionate about leading an active lifestyle while being the best mother and partner to her little family.
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As BrandSpec’s key client relationship manager, Natalie understands each client’s unique requirements and works to optimise brand growth. New account acquisition and project management are also part of the role.
Natalie loves the vast opportunities on offer and enjoys the satisfaction of seeing her clients succeed.
Outside of work she enjoys time outdoors, relaxing and spending time with family.
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Joseph focuses on stock and movement accuracy, data manipulation and reporting. His data also supports logistics for distribution. Joseph is passionate about solving potential issues, before they become problems, by getting accurate and efficient data to clients.
Outside of work he enjoys DIY projects around the house, spending time with his vegetable garden and going for a swim at the beach on a hot summer day.
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Tim oversees the management of the operations team, from inwards and dispatch, to events and storage. He enjoys bringing the BrandSpec team together to execute plans and projects, essentially ‘making it happen’ for clients.
Outside of work Tim loves spending time with family, getting out on the water boating, general fitness, and running in the many events around the Auckland region.
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William keeps the warehouse humming, taking care of inwards goods, quality control, warehouse storage management, stock movement, plus dispatch and much more. He’s passionate about team work, being pro-active and getting a great result from a job well done.
Outside of work William enjoys a BBQ and beers with family and friends, watching rugby and rugby league, or a leisurely drive up country.
