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Creative Concepts & Design, through to final delivery
From a shelf wobbler that draws attention to your products to an innovative idea for product sampling and large-scale brand activations at a festival to a visually arresting stand at trade show, we’ll translate your brief into an eye-catching result that engages your target audience.
We have a wealth of experience in the retail environment.
We excel in designing and printing bespoke display stands, impulse bins, promotional arches, custom shelving, aisle-end displays, FSDUs, towers, bins, and counter displays.
We can even provide how-to instructions or videos to help your merchandising teams to complete the instore display.
Brandspec can also help with the design and printing of marketing collateral to support your promotions.
Leaflets, catalogues, brochures, flyers, gift cards, loyalty cards, vouchers, coupons, presentation folders, sample boxes, gift cards and everything else you need to tell your clients about your promotion, products and services.
If you're importing a product for resale in New Zealand it's essential that the packaging conforms to NZ Nutritional Labelling legislation, NZ Health & Safety Regulations, NZ Retailer Guidelines and the NZ Advertising Standards.
And to ensure it sells well, the language and visuals also need to appeal to Kiwis and be culturally sensitive.
Brandspec can tweak your product packaging design, relabel it, and/or add stickers or neck tags, to suit the New Zealand audience.
For everything you need to complete your display and stand out in store, our custom point-of-sale (POS) collateral design and production service takes care of it all.
From shelf strips, shelf wobblers, shelf talkers, mesh ends, header cards, floor graphics, and conveyor belt ads, to posters, signage, banners, flags, footpath signs, oversize packaging and price tickets – we’ve got you covered
Brandspec is the go-to company for food shows, trade shows, brand activations, exhibitions, and festivals for a number of global brands.
Our dedicated Events Team will design and construct a stunning display, manage the printing and production of the components, deliver and and install it.
At the end of the event we’ll deconstruct your display and return it to one of our Brandspec Warehouses where it will be cleaned and repaired as needed, and properly packed away ready for your next event.
Using our Mobilisar™ software, you can book your brand assets or event displays to avoid any unwanted double-booking scenarios.
Everything you might want to know before you get in touch.
What creative and design services does Brandspec offer?
We take clever ideas from concept through to final delivery. That covers retail POS and display design, sales and marketing collateral, product sampling, large-scale brand activations at festivals and events, and trade show stands. We combine fresh thinking with global production partners, then manage the entire process so you get an eye-catching result that engages your audience.
What types of retail displays can Brandspec design?
We design and print bespoke display stands, impulse bins, promotional arches, custom shelving, aisle-end displays, FSDUs, towers, bins and counter displays. Whether it's a shelf wobbler that draws attention to your product or a visually arresting stand at a trade show, we translate your brief into a result that’s built for the retail environment.
Can Brandspec manage a campaign from concept right through to production?
Yes. Tell us your ideas, or ask for ours, and we'll translate the brief into a practical, well-planned campaign. We combine fresh ideas with global providers to get you the best price, then manage the entire production process, so you have one team accountable from first sketch to final delivery.
Does Brandspec design point-of-sale for product launches and activations?
Yes. From in-store POS and product sampling to large-scale brand activations at festivals and events, we design experiences that get your brand noticed. Our campaigns are planned and executed to deliver measurable results, not just look good.
How does Brandspec help merchandising teams set up in-store displays?
Alongside the display, we can provide clear how-to instructions or step-by-step videos so your merchandising teams can complete the in-store set-up quickly and consistently across every site. It removes the guesswork and keeps your displays looking the way they were designed to.
Where does Brandspec provide creative and design services?
Brandspec is a New Zealand brand activation and POS company with teams in Auckland and Christchurch, plus contacts in Australia, the USA and globally. WE operate everywhere you do. We design locally and source from global production partners to get you the best quality and price.
