Project:
Up&Go Splash Display
Client: Sanitarium NZ
Involvement: Concept creative, graphic design, artwork, print procurement and manufacture, distribution and logistics.
Challenge
Create a new generic Up&Go product stand that could be re-used for other brands in the Up&Go range.
Deliverables
First, we created an eye-catching stand that was not only able to hold four stacked shelves of UP&GO and quick to construct instore but also allowed for a quick transformation.
Working with our suppliers we created a sleeve that fitted over the existing display. This instantly ‘re-branded’ the display unit, saving the client time and money. It also, importantly, uses less raw materials than creating separate units, is easy to store and distribute.
Designed and created a display top unit featuring a 3D product pack and ‘milk’ splash which added in-store theatre aiding consumer engagement and product recognition
Outcome
Following installation in many stores throughout NZ Sanitarium saw a 24% increase in Up&Go sales.
The sleeve concept and splash header piece have been used for Up&Go Protein Energize, Sugar Free and Dairy Free product launches.
