Project:
Temptations Snacky Mouse
Gift With Purchase Campaign
Client: Mars
Involvement: Storage, distribution, import, customs & logistics.
Challenge
Manage the logistics for a Gift With Purchase campaign. Distribute campaign point-of-sale material, 140,000 Gift With Purchase pet toys all within one week.
Deliverables
Received and cleared 8 x 40ft containers
Co-ordinated with multiple freight providers to deliver over 800 pallets to the grocery, retail and veterinary channels nationwide
Logistics pick & pack of display stands and point-of-sale materials plus 140,000 toy mice. 528 cubic metres of POS material.
Outcome
We have managed this campaign for the past 4 years. The client comments that it is ‘Stress-free, efficient, cost-effective and really awesome people’.