Project:
Selleys off-location adhesive product stand
Selleys off-location adhesive product stand.
Client: Selleys New Zealand & Australia.
Involvement: Concept creative, graphic design, artwork, print procurement and manufacture, storage, distribution and logistics.
Challenge
Create a new exciting & innovative design that would help grow off location adhesive product sales in Mitre10 stores throughout NZ.
Deliverables
Created a unique and iconic Selleys bottle shaped display stand
Two solutions were created, a half & full bottle, depending on the size of the Mitre10
Outcome
Selleys shared that nationwide store sales increased between 8 - 89%. We started with 40 stands to trial over a busy Christmas period. Sales were so strong that more displays were ordered for the remaining large Mega stores in NZ.
With this proven success, Selleys Australia then picked up the concept for a roll-out nationwide.