Project: 

Promax Dealer Marketing Packs

Point-of-Purchase Marketing Logistics


Client: Promax Plastics Limited

Involvement: Print procurement, stock management, pick ‘n’ pack, distribution, freight track and trace, POD administration


Challenge

In support of their dealers, Promax have always struggled to get Point Of Purchase marketing material into the market in a timely fashion, without damage, and without disruption to the core focus of their family business team who are already stretched across multiple priorities. There were 4 core challenges BrandSpec were tasked with: 

  • Lack of Space: Lack of suitable tidy, clean space in Promax’s manufacturing head offices to receive, store, kit and pack marketing material such as posters, counter pads, and premium giveaway/marketing items 

  • Lack of Workforce: Lack of staffing in a busy family-owned operation to drop tools on a labour-heavy packing process 

  • Lack of experience: No previous knowledge or experience in shipping kits of unique orders of point of purchase material of odd shapes and sizes and fragile requirements, into the market all around NZ to arrive undamaged 

  • Lack of admin resource: Promax lacked the additional administration team resource to track, trace, troubleshoot and finally confirm Proof of delivery (POD) for all the parcels for every dealer, including resolving any non-deliveries

Idea

Remove this complexity from in-house at Promax and outsource all the coordination, logistics, admin and any issues that arose throughout the process to BrandSpec who have a specialist marketing material logistics and distribution arm.

Solution

Set up a Point of Purchase marketing packs program able to be ordered by Promax dealers. We procure and print-manage then kit these packs before distributing them throughout the country.  

This program executes ongoing for Promax with a 100% POD rate throughout NZ despite challenges with lockdown delays requiring on-the-go troubleshooting.