Project:
Promax Brand Brochure
Client: Promax Plastics Limited
Involvement: Brand development, graphic design, illustrations, print procurement, logistics.
Challenge
Create an approachable brand story to tell the unique family business story of Promax and their values.
The brand story will be used as an introduction to Promax that people connect with on an emotional level from the dealer network, end-users and prospects, to company staff.
Deliverables
Using beautiful photography, illustrated infographics and soft colour palette, we designed a brochure that not only looked good but was engaging to the reader.
Working with the client we created guidelines for all new brochure photography requirements and the visual style of both photography and the video to go with it.
To create a special look and lush feel we specified uncoated papers and front cover logo embossing
We arranged print procurement including printing proofs and attending a press pass to ensure a high-quality final printed job, before shipping to Promax.
Outcome
On delivery, we received incredibly positive client feedback.