Project: 

Open Country Dairy

Fieldays event creation.


Client: Open Country Dairy Limited

Involvement: Design and event installation, set-up and takedown, print procurement, event management, 3D assets, storage and logistics.


Challenge

Our client came to us looking for support to take their activation at 2021 National Field Days to another level of visibility, while saying a special thank you to the lonely job their farmers had during a pandemic-challenged 2020.

Deliverables

Artwork, procurement and quality control of several full-height display walls, storage and logistics of all event assets including screens, delivery and install of complete trade-show build ready for Open Country representatives to arrive to a fully-established booth, install of a custom-built rotary food conveyor belt taking cheese and delicious pizza slices from the hidden pizza-oven kitchen to the waiting farmers in the client lounge area, pack-down and removal to storage of all event assets, cleaning and storage for next use.

Outcome

To say the Open Country event was a success would be an understatement. In the usual unpredictable weather, the hot pizza was an enormous winner enjoyed by all and held the attention of all OCD farmers for long periods allowing great interaction and feedback with OCD sales teams and executive staff. We look forward to a similar success in 2022!