Project:
Moana Park Sky City
Pop-Up Bar
Client: Tried & True
Involvement: Event installation, event management, logistics.
Challenge
BrandSpec answered Tried & True’s urgent call, tasked with bringing a dramatic creative vision to life in only 3 weeks.
Deliverables
Create, supply/hire and install event assets to turn the polished Sky City bar into a ‘lost vineyard’ fine wine experience.
Key Elements included:
rusted wrought iron sign
life-like fake trees, styled as aged grape-vines
foliage and grape-vines including damage free install and removal to existing granite/cabinetry
during activation maintenance
Outcome
The execution was an outstanding success as a last hurrah for a series of Moana’s finest vintages, while introducing the brand to a whole new high-end market at Auckland’s premium entertainment venue.