Project:
Hubbards Gets Very Fancy
Client: Hubbards Food
Involvement: Concept creative, graphics design, artwork, print procurement and manufacture, distribution and logistics.
Challenge
Support the consumer launch of Hubbards Very Fancy Granola and Collisions Crisps in Grocery with an eye-catching display to generate in-store trial and impulse purchase.
Increase the overall category value in the premium segment for Granola and extend the consumption occasion.
Deliverables
Design an impactful Hubbards generic tower with two interchangeable box headers.
3D header created for Very Fancy and 2D for Collisions Crisps for additional standout in store.
100% recyclable.
Outcome
“I just wanted to say thanks so much for investing and delivering some outstanding POS for our team to work with and bring the Very Fancy and Collisions NPD to life in store. The team and I are really looking forward to working with you to continue to raise the bar with future NPD launches”. - Twin Agencies Ltd