Project:
Heineken 0% Sample Stock Wrap
Client: DB Breweries
Involvement: Concept creative, graphic design, artwork, print procurement, distribution and logistics.
Challenge
Develop a cost-effective distribution solution suitable for nationwide courier delivery while maintaining brand messaging and ensuring recipient excitement.
Deliverables
We designed a shipper-suitable sleeve solution. Safeguarding the fragile product inside and ensuring safe delivery within a tight budget.
Brand communication and the creation of an ‘unwrapping’ experience ensured both the product and brand messaging were an integral deliverable.