Project:
Griffin’s Snaps pallet display stand
Client: The Griffin’s Food Company
Involvement: Concept creative, graphic design, artwork, print procurement and manufacture, storage, distribution and logistics.
Challenge
Create an in-store display for the launch of a brand new low in calorie biscuit with the aim of driving sales and gaining market share.
Deliverables
We created a unique concept based around floating biscuits giving the display a wow factor
Working with our suppliers we created a display that could be transported, built and installed on-site by the client’s sales reps with ease
100% recyclable
Outcome
500k products sold in the 12 weeks that the display was in-store gaining 16% market share from launch.
The display was an instant hit within the trade, creating demand with further stores asking to have one installed.