Project: 

Griffin’s Cookie Bear Garden Shed

Client: The Griffin’s Food Company

Involvement: Concept creative, print procurement and manufacture, distribution and logistics.

Challenge

Collaborate with Griffin’s biscuit agency to create a cardboard child’s play garden shed. The garden shed would be the main prize for a Cookie Bear consumer competition campaign.

Deliverables

Working with our suppliers we created a solution that:

• was within a specific unit price point

• was easy to build

• came flat packed for easy distribution

• was family-friendly and fun

Outcome

Fantastic feedback from Griffins & their client following the competition which was a huge success generating a significant lift in sales during the activation, and several very happy toddlers who were lucky to be selected as winners of the sheds.