The first step is to meet with us to discuss what you are currently doing in the tower display area. What do you like? What don’t you like? Do you have ideas for changes? If we can do this with an existing tower in the room, and product, great! Alternatively, following our initial discussion, we’ll ask you to send us an existing tower, along with the products you display on it. We’ll review the existing tower, and make recommendations on the design, size, structure and best use.

During our second meeting we’ll present our ideas for improvements, along with indicative pricing. Guided by your feedback we’ll proceed to a formal proposal.

The short answer is approximately 12 weeks from dieline and artwork approval, to having them instore. But this does vary depending on the time of year and any holiday periods. In order to capitalise on cost-savings, we’ll plan your bespoke displays around six months in advance of your campaign/product launch date. This allows ample time for design, production, shipping and distribution.

Your total input will be approximately half a day of interaction with us, spread over six months or 4-5 meetings/team calls.

We can handle everything including graphic design, structural design, offshore print production, shipping, import/customs, devanning, storage and distribution.  We take the stress out of the whole process, reducing administration time and decision making across the board. If you have an existing dieline you’re already happy with, it can be even faster and simpler again!

Brandspec can work with you directly on the structural and graphic design of your tower displays, cutting out the need for an additional design agency. We can redesign your current tower or start from scratch. However, you are also welcome to use external graphic or structural designers, depending on the scope of the project and existing relationships.

If you have something special in mind for your display tower, you may have a local printer in mind for the header/surround/topper, to create the extra wow factor on launch day. We can easily couple a locally printed header/surround/topper with a standardised tower printed offshore. Let us know what you want, and we’ll make it happen.

The designer will create a dieline for the tower and from here we can seek final pricing from offshore suppliers. We will meet with you again to discuss the final pricing, terms and conditions. Next, we will go over a timeline of steps from now until the product is live in stores, including the steps we need your input on. Once you give approval to go ahead and a deposit is received, we move into the print/design proof stage.

Our detailed process ensures your tower displays arrive in New Zealand looking and functioning exactly as you planned.

1. We first create your artwork on dielines and do a file check to ensure the artwork fits the dielines. We make any changes needed at this point, before the artwork is sent to the printer.
   

2. We then send the artwork and your order to the offshore printer and organise international payment.
   

3. The first proof is a white sample as per the dielines, which we airfreight to our office. We will test it with products and weights and to ensure it is robust.
   

4. If any of the folds etc are not on point, we will request adjustments and a new sample. When we are happy, the sample structure is signed off.

5. Next we get the colours right. A top sheet is printed and airfreighted to us in New Zealand to check quality and colour using our PMS/pantone match books and in consultation with you. A full first unit can be requested if there are any concerns.

6. Once the display is approved, we mark up and sign off the shippers and wording/packing of the shipper and the instruction manual for putting the unit up (units packed with instructions).

7. When approved, we sign off to start mass production.

8. During production, we run a stringent quality control process on a % of units which is documented, with every part being tested, including setup ability, pack down ability, shipper integrity etc.

9. From end to end, in addition to airfreighting samples, we run a quality control process with documented steps and checks, including resolving any challenges at the offshore supplier via phone/video call.

10. Once the above is satisfied, the full production run is completed and the shipment loaded into containers before being shipped to the port of export in the suppliers country.

No. Once you’ve signed off the artwork for printing we take control of getting your products to New Zealand. The containers are loaded offshore, then shipped to New Zealand. We manage shipping, import/customs clearance, delivery, devanning and distribution to store. If required, once the products are devanned we can provide storage in our warehouse.

Yes. Our brand asset management tool, Mobilisar, will streamline the whole process. The addresses and recipients of your products are loaded into Mobilisar and any addresses are checked to avoid delivery errors.

The bulk order batch is loaded into Mobilisar including quantity per recipient. The system checks if stock on hand can fulfil as required and that all orders will process accurately.

BrandSpec will then process all orders and place the courier bookings. We’ll also do the physical picks and bulk packing project in the warehouse. Couriers collect from us, and each order is trackable individually. There’s also the option to track the whole dispatch/ bulk launch via Mobilisar, via a quick report download, which could be used to quickly identify orders still undelivered.