Project: 

Alternative Dairy Company

Conquering Fine Foods Show - the most significant hospitality, foodservice, and food retail event in New Zealand

Client: Alternative Dairy Co (ADC)

Involvement: Design, Print Production, Creative Development, Setup, Install, Pack-down, Furniture Hire.

Challenge

Our client wanted to be present at the Fine Foods Show event but didn’t know where to start. They wanted to showcase their barista milks with a particular focus on Oat milk. How could we make Oat take centre stage?

Deliverables

BrandSpec suggested, “how about hanging a 2m tall, 3D Oat milk above your booth?” ADC said, “love it”, So we did! 

Alongside this we recreated a modern café, complete with seating areas and barista to showcase the ADC barista milk range. Brandspec supplied print and signage, creating a café style mural wall replicating white and navy blue tiles alongside the logo. The unmistakable hero was the suspended Oat Milk Carton, visible throughout the event hall, capturing attention and drawing foot traffic to ADC’s booth.

Outcome

The client received numerous inquiries for ranging and supply generated on-booth and requested for follow-up.