Pillar 1: Operations Services

Our logistics facilities, equipment, boots on the ground, and round-the-clock support ensure your sales equipment, brand assets and POS material are managed and maintained as efficiently as possible.

 

Key Services:

  • Brand, Marketing & POS Storage & Logistics

  • Display & Brand Asset Management

  • Kitting & Distribution

  • Freight management

  • Sampler & influencer distribution

  • Event Asset Maintenance, Installation and Management

  • Import, customs & container logistics

  • Refrigerated/Heated Customer Asset Fleet Management

  • Technical Repairs, Maintenance, 24 Hour Breakdown Support


by the numbers…

  • Sales, Brand, & Marketing Asset/material whole-of-life management

  • Customer equipment fleet management

  • Refrigerated & Heated Storage/Display equipment service, repair, management

  • Storage, logistics, distribution, freight, custom delivery

  • Event installation, take-down and asset storage

  • Kitting, Packing, Re-packing, hamper build

  • Sampling & influencer distribution

  • Sustainable practices with ‘recyclable only' packaging policy

  • Import & container management


We specialise in campaign execution, logistics and asset management.

 

Under time pressure, our army can mobilise any activation from dispatching point-of-sale activation kits, pre-packing displays, trade show build, or delivering in-store display assets. 

When you need the big guns, we're also there to co-ordinate complex campaigns with prize allocation, influencer delivery, or nationwide distribution.

We manage all components of warehousing and distribution for sales, brand and marketing requirements.

We support import or local inwards goods requirements, manage brand POS & assets, aid smarter procurement, pick and pack, repack, kit build, dispatch, freight and/or deliver. We use the latest technology available, integrated with freight providers for live data on where your investment is in market.

Our end-to-end services are designed to mobilise your campaign in market efficiently and effectively, with infinite scalability.

As a specialised food & beverage sales, brand and marketing asset management and logistics company,
we understand 3 very important things:

  1. Your assets only make you money when in market, not gathering dust in warehouses 

  2. You need to drive greater yield from your investment

  3. Your assets aren't the `pallet in pallet out' kind of product and shouldn't be treated as such.

Our understanding of these points drives us to work closely with your people to cut down wastage (and storage bills), procure less or smarter, increase sustainability in printing/procurement, and execute special projects more efficiently. We provide custom storage solutions to store anything from your blow up elephant, your freezer display units, your trade show booth, a branded bar, your stacks of posters & wobblers, a food truck, or cartons of GWP/merch.

 

Wanting a bit more of an idea of what we actually store and manage for our clients?

A behind-the-scenes look at the variety of sales, brand, and marketing assets we manage and get-to market in support of brand campaigns

 

Does your brand also operate at events? Food shows, trade shows, brand activations, festivals etc? We’ve got you covered

We'll put your brand on show, display your product and entertain your customers.

We understand how important brand events can be so we have a dedicated events team who can design, build, install and take down your event stands.

  • Design brand-focused, budget-driven impactful event installations

  • Maintain, repair and manufacture event materials

  • Store your event materials in our secure nationwide locations

  • Logistics, Installation & Pack-down, on time, every time, anywhere

 

Design

BrandSpec have a Design Engineer and Graphic Designers on-hand to create designs based on quality/cost/time to provide the best possible solutions. The items can be one-offs or multi-use for long term if required.

We also design vehicles with generic presentation that can easily be changed out by brand using a mixture of graphics, magnetic and electronic signage.

 

Installation

This a 24 hour operation depending on the nature of the event. Material is coded so requirements are packed efficiently with accurate planning and tracking of all items, as well as managing transport to events at the most effective time and cost, as a lot of event material needs special consideration.

A critical part of our service is also understanding and managing requirements from Councils, malls including getting permits and we can adapt to larger ranges of requests if needed.

 

Take down & storage

Materials are collected from sites and returned to BrandSpec in Auckland, Wellington or Christchurch, cleaned and repaired where required then everything is prepared to be ready for the next event.



 

Need custom kits, pre-merchandised displays or packs put together? Maybe a bulk distribution or launch? We’ve got you covered

Kitting & Distribution

BrandSpec's logistics operation is specially equipped for custom kitting, packing, and distribution projects, including shipping, tracking and proof of delivery reporting.

Our high-care team can handle: custom hampers, bespoke labelling/packaging or re-packaging/re-labelling projects, combining different items into multi-kits or individualised packages, sourcing, procuring and building custom packs, hamper, gift, samples or packages from scratch.

Discover the benefits:

We can handle prize redemption and send-outs of gift-with-purchase or product sampling on the larger volume scale.

We've handled items as large as trailers, motorbikes and scooters; and fragile items from gaming consoles to home electronics and the winning tickets of nationwide scratch-and-win promotions.

We maintain the highest confidentiality, ensuring promotions & campaigns maximise launch-day impact.

We combine the capabilities of a fast-moving logistics operation and the nuanced attention to detail and caring eye of a florist. Speaking of florists, if you need flowers in your kitting – we've got that covered too.

In short, if you're sending out packages, we'll get them to their destination safely and ensure they arrive in tip-top condition.


Sampling & Influencer Distribution

Co-ordinating the sampling, marketing material or influencer programs; serving a large sales team while aligning and timing distribution with campaign milestones or on an ongoing basis can be a real challenge for a marketing department. BrandSpec’s specialist team, facility and software integrate, systemise and simplify the process.

We’re the experts at making it happen:

Have items delivered to BrandSpec, then simply let us know how many you need whereby when, and we’ll take care of the rest.

From containers to single units, we can handle food, snacks, drinks, beverages, pharmaceutical products, cleaning, personal care, pet care and pet food, and much else besides.


Promotional Premiums

If you're looking to enhance customer loyalty, drive success for a promotional campaign or simply increase your brand visibility, promotional premiums could be the perfect method.

Often known as branded merchandise, merch, or swag, BrandSpec can support your branding needs.

From t-shirts to caps to electronic items, we have your needs covered. BrandSpec specialises in custom-produced branded collaboration merchandise with some of the world's biggest brands. Talk to us about potential opportunities.

We can support your end to end needs, including concepts, design, procurement, quality control, storage, online shopping/sales.


Event Installation & Asset Management

We understand how important brand events can be so we have a dedicated events team who can design, build, install and take down your event stands.

We'll put your brand on show, display your product and entertain your customers.

  • Design brand-focused, budget-driven impactful event installations

  • Maintain, repair and manufacture event materials

  • Store your event materials in our secure nationwide locations

  • Logistics, Installation & Pack-down, on time, every time, anywhere

Design

BrandSpec have a Design Engineer and Graphic Designers on-hand to create designs based on quality/cost/time to provide the best possible solutions. The items can be one-offs or multi-use for long term if required.

We also design vehicles with generic presentation that can easily be changed out by brand using a mixture of graphics, magnetic and electronic signage.

Installation

This a 24 hour operation depending on the nature of the event. Material is coded so requirements are packed efficiently with accurate planning and tracking of all items, as well as managing transport to events at the most effective time and cost, as a lot of event material needs special consideration.

A critical part of our service is also understanding and managing requirements from Councils, malls including getting permits and we can adapt to larger ranges of requests if needed.

Take down & storage

Materials are collected from sites and returned to BrandSpec in Auckland, Wellington or Christchurch, cleaned and repaired where required then everything is prepared to be ready for the next event.


Import, Customs & Logistics

If you need support procuring volumes of point of sale material, signage, stands, merchandise, or other assets offshore, we can help.

Maybe you have your product/supply sorted but need support with a freight forwarder service including shipping, import & customs compliance and then finally devanning at a transitional facility, then look no further.

BrandSpec is fully accredited with TSW, NZ Customs, and MPI to manage and receive containers from overseas. Our trained facility operators and logistics teams will handle your containers at our purpose-built facilities, certified as a transitional facility.

If you’re importing an item, product or asset to support a marketing or sales team need and have any questions about import, customs, devanning, or logistics, reach out to our team.


Refrigeration / Powered Asset Management

If you manufacture a product that needs to be stored chilled, heated, frozen or boiling in a retail sales environment, the chances are you have a lot of powered assets.

For many companies, this investment is the most significant ongoing cost in their distribution model, greater even than the costs of hiring and supporting sales teams with technology and travel.

BrandSpec has developed deep expertise in this area, including the unique challenges of onsite support, breakdown services, preventative maintenance schedules, end-of-life decision-making, and asset value management.

Our service offering supports companies who own fleets of powered assets: cabinet freezers, upright freezers, benchtop freezers, all types of fridges, bain marie’s, dipping cabinets/dip case freezers, pie-warmers, slushy machines and all manner of other powered display/sales storage units for retail.

Supported by technology, we help sales directors, asset managers, and finance directors benefit from data on all parts of this complex fleet management question and make smarter decisions.

We support asset tracking, QR code deployed training videos, QR code deployed repair booking and service history, whole-of-life costs by asset, depreciation calculation, dispatch, storage, shipping, cleaning, repair, client-to-client transfers, and much else besides. We’d love to find out if we can save you 25% on your costs in this area as we have for our other clients. If that sounds good to you, contact our team today for a discovery call about your needs.