Weet-Bix Stat Attack

To bring Sanitarium's below-the-line agency’s display concept to life. The design incorporates multiple parts to create a hero product display including:

• Giant 3D Weet-Bix pack
• Layered die-cut elements creating visual depth and drama to the front of pack
• Full size poster for rear of display
• Branded product display units

• Execute a campaign joining two of NZ’s most loved brands ‘All Blacks’ and Weet-Bix, across an all stores, nationwide launch
• Working with our suppliers we created a display that could be transported, built and installed on-site by the client’s sales reps

Well timed with the start of rugby season in NZ, Sanitarium saw a huge uplift in sales as kiwi kids and adults alike flocked to take part in the collectibles fun and play ‘top trumps’ with the new generation of stat cards for their favourite players and teams.