Up&Go Splash Display

To create a generic Up&Go product stand that could be re-used for other brands in the Up&Go range.

• We created an eye-catching stand that held four stacked shelves of UP&GO, was fast to construct instore, and allowed for a quick transformation for reuse
• We created a sleeve that fitted over the existing display that instantly ‘re-branded’ the display unit and is easy to store and display. Having a single multi-functional display saved the client time and money, and was a more sustainable approach than creating separate units.
• We designed and created a display top unit featuring a 3-D product pack and ‘milk’ splash which added in-store theatre, aiding consumer engagement and product recognition 

Following installation in many stores throughout NZ Sanitarium saw a 24% increase in Up&Go sales.

The sleeve concept and splash header piece have been used for Up&Go Protein Energize, Sugar-Free and Dairy-Free product launches.