Challenge

To create an in-store display to launch a new low-calorie biscuit with the aim of driving sales and gaining market share.

Deliverables

  • We created a unique concept based around floating biscuits giving the display a 'wow factor'
  • We created a display that could easily be transported and built on-site by the client’s reps
  • Display was 100% recyclable

Outcome

500k worth of products sold in the 12 weeks that the display was in-store, achieving an impressive 16% gain in market share from the launch.

The display was an instant hit within the trade, with further stores asking to have one installed.

Just a
few facts

$500,000 sales in 12 weeks

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16% growth in market share

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100% Recyclable Display

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Request by trade for more displays

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