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Challenge
To create an in-store display to launch a new low-calorie biscuit with the aim of driving sales and gaining market share.
Deliverables
Outcome
500k worth of products sold in the 12 weeks that the display was in-store, achieving an impressive 16% gain in market share from the launch.
The display was an instant hit within the trade, with further stores asking to have one installed.
$500,000 sales in 12 weeks
16% growth in market share
100% Recyclable Display
Request by trade for more displays