Challenge

To create an exciting, innovative design that would help grow adhesive product sales in Mitre10 stores throughout NZ.

Deliverables

  • We created a unique and iconic Selleys bottle shaped display stand
  • We provided half & full bottle options, to suit the display space available within each Mitre10 store

Outcome

Selleys were please with the uplift in sales which varied from 8 - 89% increase.

We trialed 40 stands over a busy Christmas period. Sales proved so strong that additional displays were ordered for the remaining Mega stores throughout NZ.

On the back of this result, Selleys Australia went on to do a nationwide roll-out.

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