Challenge

To support the consumer launch of Hubbard's Very Fancy Granola and Collisions Crisps in grocery with an arresting display that would encourage trial and drive impulse purchase.

Hubbard's ultimate aim was to Increase the overall category value in the premium  cereal's and extend the consumption occasion.

Deliverables

  • Design and production of a hi-impact generic tower with interchangeable box headers
  • 3D header created for Very Fancy range
  • 2D for Collisions Crisps 
  • POS was 100% recyclable

“I just wanted to say thanks so much for investing and delivering some outstanding POS for our team to work with and bring the Very Fancy and Collisions NPD to life in store. The team and I are really looking forward to working with you to continue to raise the bar with future NPD launches.”

Twin Agencies Ltd

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