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Challenge
Open Country Dairy wanted to take their activation at National Field Days to a new level and tasked us with treating their farming clients to a unique experience.
Deliverables
We designed the booth concept and then took care of the design, print and procurement of the various components which were stored in our warehouse in the leadup to the event.
We transported everything to site and set up the entire trade stand including full-height display walls, signage, furniture, and installation of a custom-built rotary food conveyor belt delivering cheese plates and delicious freshly cooked pizza from the hidden kitchen to guests in the lounge area.
When the event was over we handled the pack-down and returned everything to the warehouse where it was cleaned and properly stored, ready for the next event.
Outcome
The event was an overwhelming success! The freshly cooked, free pizza was absolute winner and the short wait time for food allowed for meaningful interaction between site visitors and Open Country staff.