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Sustainability & waste
What do the displays that never get used cost you?
Between 40 and 60% of point-of-sale material never reaches the shop floor. It gets designed, printed and freighted, then sits in a backroom until someone throws it out. Put your own volumes in and see what that adds up to over a year.
How it works
Three quick steps, no sign-up. Drag the sliders and your numbers update instantly.
1
Enter your volumes
Displays per year, your all-in cost per unit, and how much never reaches the floor.
2
See your annual waste
Your estimated yearly spend on displays nobody ever sees updates live as you drag the sliders.
3
Keep a copy, if you like
Your full breakdown shows on screen straight away. Want it for later? Pop in your email and we'll send it over — totally optional.
Wasted on displays each year
$0
Units never installed0
Material headed for landfill0 kg
Displays produced per year2,000
Cost per unit — design, print, freight$140
Share that never reaches the floor50%
Average weight per unit3.5 kg
Sent — the full breakdown is on its way to your inbox.
The numbers
The waste is real, and it's fixable
40–60%
Of point-of-sale material never reaches the shop floor.
Designed, printed and freighted, then binned unused. Published POS sustainability research.
197 tonnes
Of cardboard cut in a year when one retailer made a single fixture reusable.
Walgreens, published case study.
90 16
Pallets, one client's POS storage footprint after a spring-clean.
Brandspec client.
$114,981
Saved for one Brandspec client in a single quarter.
Brandspec client.
Less waste,
more shelf.
more shelf.
Get more of your display budget onto the shop floor
We match production to real demand, warehouse and ship per store, and bill only for the pallet space you actually use — so more of your spend reaches customers, and less ends up in landfill.
Talk to our team
Our warehouse
The air's free — you only pay for what's on the pallet
Here's the cool thing about our warehouse: the air. It's free. All of it. So when you book a pallet of stock in with us, we only charge you for what's actually on it, never the empty space around it.
And as your product moves out, your storage fees drop with it. We check every pallet once a day, so the moment you pull stock, that evening it's recalculated down to whatever's left, and that's all you pay for.
Same idea as this calculator: you only ever pay for what's genuinely working for you, never for waste.
Want to close the gap?
Talk to Brandspec.
If half your POS spend isn't reaching the shelf, that's fixable — and it's the exact problem we were built for. Design, print, warehousing and delivery under one roof, so displays turn up where they should, when they should. Tell us what you're running and we'll come back to you within one working day.
Thanks — we've got it. Expect to hear from us within one working day.
Questions we get asked
Is the 40–60% figure realistic for New Zealand?
The research is international, but the causes — bulk print runs disconnected from store-level demand, unclear installation instructions, no confirmation of what actually went up — are the same ones we see in NZ retail every week. If you think your rate is better, drag the slider down to 20% and look at the number that's still left.
What actually happens to displays that don't get used?
Mostly they sit in store backrooms or a distributor's warehouse until a clean-out, then go to landfill. Temporary cardboard units are usually tied to a specific promotion, so once the window closes there's no second life for them — which is why producing the right quantity in the first place matters more than recycling at the end.
How does Brandspec help reduce this?
We tie production runs to actual store-level demand rather than a single bulk order, warehouse and despatch per store so units arrive where they're wanted, confirm delivery and installation so you know what went up, and design reusable structures for promotions that repeat. One partner across design, print and logistics means the waste has nowhere to hide between vendors.
Is this really free, and what happens after?
Yes, it's completely free. We will email you your results, nothing more. If you want to have a conversation with us, it's on your terms — simply reply to the email or give our team a call and we can chat about the numbers and how we can help reduce waste. To learn more about the numbers and how to reduce waste, visit our blog post here if you landed directly on this page.
Why Brandspec
We design the waste out, not just measure it
The calculator shows you the gap. Here's how we close it across the whole chain, from the print run to the pallet.
Made to real demand
We tie production to actual store-level demand, not one big bulk run that overshoots from day one.
Warehoused & shipped per store
Stock is picked and despatched store by store, so displays land where they're wanted, when they're wanted.
Only pay for the pallet
Storage is billed on what's actually there and recalculated daily — never for empty space.
One partner, end to end
Design, print, warehousing and delivery under one roof, so waste has nowhere to hide between vendors.
