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Every now and then we're asked to do something a little different and recently we were asked to help newcomer 'Wifskey' with a fun distribution.
The brand story is very entertaining and their irreverent approach to 'TECHNO-BOOZE - reactory aging technology to create a premium spirit in a fraction of the time' which they marketed as 'not just a drink wif a hat, it's a revolution in spirits led by the meme-lords' saw them leverage a crypto currency trend and come up with a very quirky promotion.
It was an instant success which lead to strong orders but they needed a partner to process the orders and complete fulfilment.
Cue the alignment with Brandspec. We were ready and able to package, distribute, and track delivery of a limited-edition run of premium whiskey (complete with the aforementioned hat) in a relatively short timeframe to meet the demand.
Our Mobilisar platform made short work of that challenge, and we look forward to helping them as they continue to grow.
You can check out their very clever marketing at https://wifskey.com/
