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Welcome To Rum - Gift With Purchase Campaign

Gift With Purchase Campaign for a right rum deal!

The brief was to provide ideas and prices for a Gift With Purchase Campaign that would drive sales of rum

Campari wanted the promotion to run across their entire suite of rum brands including Kraken, Appleton's and Coruba.

They were happy with our idea of giving away a free jigger with purchase and we procured these in rose gold, gold, silver and black.

https://youtube.com/shorts/cslz3N8i1GQ?si=8jpRphbTSh496ktb

Then we designed and printed all the POS which included:

  • FSDUs
  • Header Cards
  • Shelf Wobblers
  • Swing tags / recipe books for necks of bottles
  • Display trays for the jiggers

Once production of the collateral was complete, Brandspec hand packed the POS into kits and arranged distribution to Liquorland stores nationwide.

Welcome to Rum - header Card.png 1 20250703_143152.jpg 3 20250703_143356.jpg 2 20250703_143228.jpg Appleton Rum ClearCut - Copy.png COPY 20250703_143611 - Copy.jpg Welcome to Rum Sq.jpg Kraken with Neck Tag - Copy.png
Woolworths Expo - behind the scenes

Woolworths Expo - behind the scenes

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"The Horse Has Bolted": Track Your Assets with Brandspec Mobilisar

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Brandspec is trusted by…

Mars
Aperol
Coruba
Lynx
Appletons Rum
Pepsi

Everything starts with a good conversation.