Designed to cross-sell customers
The Yates stand, which looked deceptively simple, involved construction from the ground up.
The Yates booth at the Mitre10 Expo was designed to get retailers to promote sympathetic products to encourage upsell to the domestic market, and increase the overall spend of what went in their basket. Or put simply, it was all about getting gardeners to spend more instore.
A simple concept, well executed
The simple, uncluttered layout gave stand visitors ample room to move about while dual screens and products at either end of the booth meant passers by could still get a clear view of the products when the expo got busy.
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