Chux Superwipes nationwide sampling via Woolworths

When you break it all down, large, seemingly complex promotions are really just a series of small, simple steps. The trick is defining and carefully tracking each step of the process and our Mobilisar platform is designed to do just that. 

Recently we were asked to design and print an eye-catching wrapper, collate 5,000 samples by hand, and distribute to 75 Woolworths stores nationwide.

Everyone from the client, designer, printer, account manger and warehouse team could track the process, approval and job status and delivery in real time via Mobilisar.

While our technology is impressive, it's the people on the ground who add the magic touch. Details like how and where to place the sticker to seal the wrapper and ensure it would stay closed when jostled around in a bag of groceries could only be solved by human logic... and the guys on the bench have heaps of experience working through the practical issues of packaging.

Then it was off to store where it was up to the staff like Josiah to pop them in the online orders. (Thanks to Woolworths Kerikeri for letting us into their storeroom to capture the action).

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